SEO, AEO and GEO
Be Found in Search and Cited by AI Answer Engines
Search has two front doors now: the results page and the AI answer. We build the technical foundation, the content and the measurement so your business shows up in both, for the questions that actually lead to enquiries.
- What you get
- A technically sound site that search engines and AI crawlers can read
- Content that answers real buyer questions with real expertise
- Visibility you can measure, not a vanity ranking report
The problem
Why Most SEO Work Does Not Move the Business
Traffic is easy to count and easy to buy. Enquiries from people who were looking for exactly what you do are harder, and that is the only number that matters.
Content written for keywords, not for buyers
Pages that exist to rank rather than to answer a question rarely convert, and AI answer engines increasingly ignore them.
Technical problems nobody looked for
Slow pages, broken structure, duplicate URLs and missing metadata quietly cap what any content can achieve.
No connection between rankings and revenue
Position reports without conversion tracking cannot tell you whether the work is paying for itself.
AI search treated as a separate trick
Answer engines reward the same things good SEO always did: clear, well-structured, trustworthy information. Chasing invented GEO tactics wastes budget.
Approach
How We Work
Measurement comes first so every later decision can be checked against real numbers.
- 01
Audit
Technical health, current visibility, content gaps and how enquiries are tracked today.
- 02
Foundation
Fix structure, speed, metadata, schema and crawlability so the site can be understood by search engines and AI crawlers.
- 03
Content plan
Map the questions your buyers ask to pages that answer them from genuine expertise, prioritised by intent.
- 04
Publish and connect
Write, structure and internally link the content, with answer-ready formatting that works for both results pages and AI citations.
- 05
Measure and improve
Track visibility, clicks and conversions together, and improve the pages that bring the right visitors.
Scope
What Is Included
Technical SEO
- Site audit and fixes
- Core Web Vitals and performance
- Structured data and metadata
- Sitemaps, indexing and crawl control
Content and authority
- Keyword and question research
- Editorial plan by buyer intent
- Expert-led content production
- Internal linking and content refreshes
AI answer visibility
- Answer-ready page structure
- Entity and source clarity
- Citation monitoring in AI assistants
- Evidence and trust signals
Reporting
- Search Console and analytics connected
- Visibility, click and conversion reporting
- Monthly priorities based on data
What We Report
Rankings are an input. We report the outputs that connect to the business.
- Qualified organic visits
- Enquiries and sign-ups attributed to organic search
- Visibility for priority questions in search and AI answers
- Technical health over time
What We Do Not Do
- Guarantee rankings or AI citations. Nobody honest can.
- Buy links, spin content or publish pages that exist only for crawlers.
- Invent a GEO score or claim a file or tag is required by Google when it is not.
- Report traffic as if it were revenue.
Questions
Common Questions
How long before SEO shows results?
Technical fixes can show within weeks. Content-led visibility usually builds over months, and we set expectations from the audit rather than promising a timeline.
What are AEO and GEO?
Answer Engine Optimisation and Generative Engine Optimisation describe being cited by AI assistants and answer features. In practice they reward clear, well-structured, trustworthy content, which is the same thing good SEO rewards.
Do you work with our existing content team?
Yes. We can plan, edit and structure while your team writes, or produce content ourselves with your subject experts involved.
How is this priced?
SEO is usually a monthly engagement scoped after the audit, with a defined set of priorities each month. We do not publish a price list because the right scope depends on your site and your goals.
Works well with
Paid Advertising
Google and Meta campaigns built on tracked conversions, clear offers and landing pages that turn clicks into real enquiries.
Content Marketing
Articles, guides and product content written from real expertise, planned around the questions your buyers actually ask.
Email and Lifecycle Marketing
Onboarding, nurture and retention emails built as a system, with deliverability, consent and measurement handled properly.
Next step
Tell Us What You Sell and Who Buys It
We scope every marketing engagement after an honest look at your market, your site and your numbers. Start with the basics and we will recommend what to fix first.