Paid Advertising
Paid Campaigns That Are Measured Down to the Enquiry
Advertising only works when the tracking, the offer and the landing page work together. We build all three before spending budget, then manage campaigns against the numbers that matter to you.
- What you get
- Conversion tracking that records real enquiries, not just clicks
- Landing pages built for the campaign, not borrowed from the homepage
- Spend decisions based on cost per qualified lead
The problem
Why Ad Budgets Disappear
The platforms make it easy to spend and hard to know what you got for it.
Clicks are counted, enquiries are not
Without conversion tracking the platform optimises for whatever is cheap, which is rarely a real customer.
Traffic lands on a page built for something else
A homepage that explains everything converts far worse than a page that matches the ad's promise.
No feedback from sales
If the campaign never learns which leads were good, it keeps buying the same bad ones.
Consent and tracking changes break attribution
Browser and privacy changes mean measurement has to be set up deliberately, not assumed.
Approach
How We Work
We spend on measurement and landing pages before we spend on media.
- 01
Define the offer
What you are selling, to whom, and what a qualified enquiry looks like.
- 02
Build tracking
Consent-aware conversion tracking for forms, calls and sign-ups, verified end to end before launch.
- 03
Build the landing page
A page that matches the campaign's promise, with one clear action.
- 04
Launch and learn
Structured campaigns with controlled budgets, tested creatives and search terms reviewed weekly.
- 05
Optimise on lead quality
Feedback from your sales process shapes bidding and targeting, so spend follows real customers.
Scope
What Is Included
Setup
- Account and campaign structure
- Conversion tracking and consent handling
- Landing page design and build
- Creative and copy variants
Management
- Budget and bid management
- Search term and audience review
- Creative testing
- Weekly optimisation
Reporting
- Cost per enquiry and per qualified lead
- Campaign and landing page performance
- Monthly recommendations
What We Report
Spend, enquiries and quality, on one page.
- Cost per enquiry
- Cost per qualified lead where sales feedback exists
- Landing page conversion rate
- Share of budget going to winning campaigns
What We Do Not Do
- Launch campaigns before conversion tracking is verified.
- Promise a return on ad spend before we have data from your market.
- Hide platform fees or mark up media spend. You pay the platforms directly.
- Run campaigns we cannot measure.
Questions
Common Questions
What minimum budget makes sense?
Enough to generate statistically useful conversion data in your market. We recommend a figure after looking at your offer and competition, not before.
Which platforms do you manage?
Google Ads, including Search and Performance Max, and Meta Ads across Facebook and Instagram. Others on request where they genuinely fit your buyers.
Do you need to build the landing page?
Usually yes. It is the single biggest lever on cost per enquiry, and we build them as part of the engagement.
How is this priced?
A management fee scoped to the campaigns and budget involved, separate from the media spend you pay the platforms. We confirm it after reviewing your goals.
Works well with
SEO, AEO and GEO
Be found in search engines and cited by AI answer engines through technical foundations, useful content and measurable visibility.
Content Marketing
Articles, guides and product content written from real expertise, planned around the questions your buyers actually ask.
Email and Lifecycle Marketing
Onboarding, nurture and retention emails built as a system, with deliverability, consent and measurement handled properly.
Next step
Tell Us What You Sell and Who Buys It
We scope every marketing engagement after an honest look at your market, your site and your numbers. Start with the basics and we will recommend what to fix first.